B2B Enquiry Follow-up for MSME Manufacturers: The 7-Touch Sequence That Wins POs

B2b follow up india for factories: Day 0 WhatsApp + call, Day 1 quote, Day 3 MOQ/lead-time bump, Day 7 case photo, Day 10 call, Day 14 alternate SKU, Day 21 close-or-park. Log every touch.

Msme manufacturer sales die after one quote PDF. Quote follow up is the job. Factory lead nurturing is seven useful pings, not a newsletter. The PO often goes to whoever followed up on day six.

Day 0: 5-minute rule, under 5 minutes. Templates: WhatsApp automation, WhatsApp for follow-up in India. Ads to chat: Facebook to WhatsApp.

Calls: Exotel/Knowlarity. Board: Kanban vs Excel. B2B: industry.

Capex: stretch 45–60 days. “Budget next FY” = park with reminder, do not delete. Each message must add spec, lead time or proof. Seven empty hellos annoy buyers. Email is optional. WhatsApp is primary in MSME.

Inside sales owns the sequence in CRM, not the owner’s personal chat. When the owner travels, software keeps it alive. Lead365 auto-creates tasks on stage change.

Day 3: Sharing MOQ 50 and 12-day lead time. Trial lot possible if qty is lower.

Day 7: Photo of similar dispatch to {city}. Happy to align packing.

Day 14: If 3mm is tight, 2.5mm is in stock this week.

CAPI: Qualified and PO — CAPI. Do not optimise ads for people who never got a second touch. Fix follow-up first.

Forty enquiries a month: run by hand for a week, then automate tasks. Discipline matters; the tool is how discipline survives Diwali week. ₹99 trial. Put seven default tasks on Quote Sent. Measure PO rate after 21 days.